制度距离、投资动机与企业OFDI区位选择——中国对外直接投资“制度风险偏好”的一种解释

由于企业的对外直接投资（OFDI）存在制度适应成本，东道国与母国之间的制度距离会对企业OFDI产生负向影响。基于2003—2015年中国对140个国家和地区OFDI的分析表明：中国企业的OFDI具有明显的市场寻求动机和战略资源寻求动机，其中，市场寻求型OFDI表现出显著的互补效应，战略资源寻求型OFDI表现出一定程度的挤出效应；东道国与中国的制度距离会通过投资动机影响中国企业OFDI的区位选择，即倾向于向制度距离较小的国家和地区进行OFDI，且制度距离会弱化市场寻求型OFDI的互补效应和战略资源寻求型OFDI的挤出效应。站在企业角度来看，中国企业在进行OFDI时并不具有“制度风险偏好”，而是表现出“制度风险规避”特征：选择对其自身发展来讲制度风险较小（制度距离较小）的目标市场进行OFDI。因此，中国应深化市场经济体制改革，提升国内制度质量，加强国际经济合作，并增强企业的制度适应能力，以有效减小制度距离对企业OFDI区位选择的约束，进而优化OFDI区位分布，提高OFDI效益和质量。     

Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

Research on location-based advertising (LBA) suggests that the merits of LBA lie in the fact that consumers can be targeted with location-congruent ads on their personal mobile devices. However, LBA consists of two underlying constructs: a mobile (vs. point-of-sales) advertising medium and location congruency (vs. location incongruency). This study aims to disentangle these underlying constructs by showing that they differentially affect the efficacy of an ad. Using a virtual reality lab experiment, this study shows that location-congruent ads result in increased choice for the target brand as compared to location-incongruent ads, independent of medium type. However, in location-incongruent situations, mobile ads attracted more attention than point-of-sales display ads. The advantages of LBA thus do not seem to emanate from medium type, but rather from the congruency between the ad and product location. When the ad is received at a different location than the product, the mobile medium is able to enhance consumers' ad attention.     

Are the BRIC countries overtaking intermediate countries in the race for international R&D? The case of Spain

The emergence of Brazil, Russia, India and China (BRIC) as international locations for foreign direct investment in R&D is a sign that multinationals are relocating their technological activities to new territories. This trend may weaken the supremacy of the developed countries until now considered leaders in innovation, and may mean the loss of the competitive advantages enjoyed by the countries considered intermediate innovators. This paper examines the situation of Spain as a typical intermediate economy and compares it to its main competitors among the BRICs. Based on eight case studies of subsidiaries with R&D centres in Spain, we conclude that the policies adopted by certain emerging economies to develop their national innovation systems are proving effective and that these countries now pose a threat to intermediate economies. However, the BRICs still lag behind in terms of the security of their institutional framework; this situation leaves intermediate countries in an advantageous position.     

中国城市宏观级差地租的形成机制

城市宏观级差地租是我国特殊国情下的创新理论。先梳理了城市宏观级差地租理论的发展和最新成果,在前人研究的基础上,提出一些新的理论观点。之后对城市宏观级差地租的概念进行了新的诠释,然后重点论述了城市宏观级差地租的形成机制,并结合我国实际情况,分别从城市区位级差地租、城市规模级差地租和城市功能级差地租三方面进行深入分析和论述,阐明了城市宏观级差地租形成的原因。最后总结了我国城市宏观级差地租理论创新的意义,指出中央政府对宏观级差地租理论的运用是缩小我国区域经济差距一个新的政策思路。     

基于SBO-PP模型的水资源可持续发展能力评价模型及应用

为利用投影寻踪(PP)技术科学,客观评价区域水资源可持续发展能力,基于生态环境、水资源和经济社会因素选取20个指标构建区域水资源可持续发展能力评价指标体系。利用新型仿生群体智能算法——凉亭鸟优化(SBO)算法优化PP技术最佳投影方向,提出SBO-PP水资源可持续发展能力评价模型,并构建灰狼优化(GWO)算法-PP模型、人工蜂群(ABC)算法-PP模型、差分进化(DE)算法-PP模型、地理生物学优化(BBO)算法-PP模型、粒子群优化(PSO)算法-PP模型作对比,以云南省2006—2015年及2020年水资源可持续发展能力评价为例进行实例研究。结果表明:SBO算法优化PP技术获得的适应度值优于GWO、ABC、DE、BBO和PSO算法,具有较好的求解精度、稳健性能和极值寻优能力。SBO-PP模型对云南省2006—2007年水资源可持续发展能力评价为"较差",2008—2015年评价为"中等",2020年评价为"较强"。     

An empirical analysis of tenant location patterns near department stores in planned regional shopping centers

The location of a store within a mall can affect the sales and profits of the store and its neighbors, and those of the mall׳s owner/developer. Because the interests of retail stores and the mall׳s owner/developer with respect to choice of location might not coincide, bargaining power might come into play. To assess empirically whether relative bargaining power as between a retail store and the mall owner/developer affects store location within a center, we focus on locations of stores near the department store tenants of malls. Department stores might have the bargaining power necessary to affect which tenants are chosen as neighbors of the department store.Using data collected from 148 regional shopping centers (malls) in 2007 in the five westernmost provinces of Canada, we examine the relationship between variables that reflect store location patterns near a department store׳s entrance, and variables associated with the bargaining power of developers. We find that the density of stores selling comparison shopping goods is larger near department stores within centers that are older or have a larger gross leasable area. In addition, such density is negatively related to the number of department stores contained in the center. Because a shopping center׳s age, gross leasable area, and the number of department stores in a center are expected to be associated with a developer׳s bargaining power, the above findings are consistent with the hypothesis that the store location patterns near department stores depend on the relative bargaining power of the developer and the department stores.     

Infrastructure development for alternative fuel vehicles on a highway road system

A new mathematical model for positioning alternative fuel (AF) refueling stations on directed-transportation networks with the objective of maximizing the coverage of path flow volume is proposed. This model is especially designed for developing an AF infrastructure on toll roads and other highways, where vehicles do not need to exit the road network for refueling, some candidate station locations are not located at interchanges, and some stations may only service vehicles on one driving direction. The proposed model is applied to the Pennsylvania Turnpike System using the 2011 truck traffic data and considering different vehicle driving ranges.     

Economies of Product Diversity in Collaborative Logistics

Collaborative logistics, also known as shipper collaboration, is a method of reducing the freight logistics cost of firms that produce and/or distribute tangible goods (shippers), which seeks to improve capacity utilizations of trucks. This study looks at this shipper collaboration problem in the U.S. truckload (TL) industry and proposes a new approach. Unlike other studies, which focused on reducing TL costs by utilizing economies of density, we present an approach that utilizes specific TL economies gained by mixing multiple products with different weight‐to‐volume ratios, which we call economies of product diversity. Using theoretical and empirical evidence, we show that the performance of shipper collaboration can be enhanced notably using this concept, economies of product diversity, which is currently overlooked in the literature.     

Pre-positioning of relief items in humanitarian logistics considering lateral transhipment opportunities

The main objective of this study is to investigate the inclusion of lateral transhipment opportunities into the humanitarian relief chain and to examine the effect of different parameters on minimizing the average distance travelled per item while serving the beneficiaries. Direct shipment model (DT), lateral transhipment model (LTSP) and maritime lateral transhipment model (MLTSP) are developed and compared between each other by using a real life earthquake scenario prepared for the city of Istanbul by JICA (Japanese International Cooperation Agency). Developed mathematical models decide on the locations and number of disaster relief facilities, quantity of relief items to hold at those facilities, and quantity of lateral transhipment between the facilities. Vulnerability of the roads and heterogeneous capacitated facilities are also considered. It can be concluded that both LTSP and MLTSP models gave better results than DT model and lateral transhipment option helps beneficiaries to obtain relief items faster and with higher service level.     

Relevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors,Fundraisers, and Their Consultants

Many fundraising charities invest heavily in content marketing, often using consultants to direct their content-marketing efforts. Thus it is vital to establish whether certain key aims of content marketing suggested by literature in the field actually match the aspects of content marketing deemed most important by charity donors. This paper examines the significance attached by samples of charities, donors, and content-marketing consultancies to four possible major objectives of content marketing—the attainment of high–search-engine-results-page rankings, image enhancement through impression management, the stimulation of public perceptions of organizational transparency, and the creation of messages that “go viral.” Several major differences in perceptions emerged among the three groups, with substantial implications for how fundraising charities should manage their content-marketing programs and activities. Charity managements need to consider carefully and critically the possible returns on large-scale expenditures intended to pursue the putative aims of content marketing that are routinely advocated by practitioner and academic literature.